DIGITAL MARKETING SUITE

Ongoing marketing direction and strategic development, including:

• Marketing strategy and campaign planning

• Brand positioning and messaging development

• Offer and product marketing

• Launch strategy

• Campaign concepts and creative direction

• Audience development

• Customer journey and conversion strategy

• Digital growth strategy

• Cross-platform campaign coordination

• Ongoing review and optimization of marketing opportunities

Website Management & Development

• Website content management

• Website updates and ongoing maintenance

• Landing page development and optimization

• Product and offer updates

• Conversion-focused improvements

• Marketing integrations and digital infrastructure

• Ongoing development of the website as the central hub for the Frequency Ecosystem

Email Marketing

• Email marketing strategy

• Email campaign development

• Automated email sequences

• Welcome and nurture sequences

• Product and offer campaigns

• Launch sequences

• Promotional campaigns

• Customer re-engagement

• Ongoing optimization of email messaging and customer journeys

Social Media Management

• Social media strategy

• Content planning

• Social post development

• Copywriting and messaging

• Campaign-related social content

• Promotional content

• Educational and thought-leadership content

• Content coordination across relevant platforms

• Ongoing development of Frequency's digital voice and presence

Meta Advertising

• Meta advertising strategy

• Campaign development

• Ad creative direction

• Ad copy and messaging

• Audience development

• Campaign launches

• Budget and performance monitoring

• Creative testing

• Campaign optimization

• Retargeting strategy

• Ongoing development of paid acquisition campaigns

Full-Scale Campaign Development

When Frequency has a new product, program, event, experience, or major initiative, Lucky Rabbit MGMT can develop the marketing ecosystem around it.

This may include:

Concept → Positioning → Offer → Creative → Website → Email → Social → Advertising → Launch → Optimization

The goal is to create connected campaigns rather than isolated marketing activities.

A STRATEGIC PARTNERSHIP

Courtney Barriger serves as the retained marketing strategist and creative marketing lead through Lucky Rabbit MGMT.

The relationship is designed to provide Frequency with an ongoing marketing resource who understands the larger ecosystem, allowing campaigns and digital assets to evolve continuously rather than being developed as one-off projects.

The scope may shift month to month according to the priorities of the Frequency Ecosystem. Some periods may emphasize campaign development and launches, while others may focus more heavily on website development, audience growth, email, content, advertising, or strategic planning.

The subscription is billed twice per month through the subscription payment system.

There is no long-term commitment required. The subscription may be canceled at any time through the customer's account login.